Website Tagging & Tag Management System

Web Analytics, Tag Management System
Mar'18 - Present

I am responsible to gather primary and secondary use cases for clients and determine the required tags and tag structure to be deployed on the website to enable analytics. In the process, I work with TMS (Tag Management Systems) like Google Tag Manager and Tealium.

Tools and Environments: Google Analytics, IBM Digital Analytics, Google Tag Manager, Tealium Tag Manager,